The global water flosser market size is expected to reach USD 1.11 billion by 2025, according to a new report by Grand View Research, Inc. The market is projected to expand at a CAGR of 4.7% from 2019 to 2025. Increasing awareness about oral care and hygiene along with rising cases of dental problems and oral health issues is expected to be the key factor driving the market.
Rapid urbanization and rising awareness about leading a healthy lifestyle are also projected to support market growth. Increased tobacco consumption in countries, such as China and India, has resulted in rising cases of dental problems, particularly tooth decay and gum diseases. Thus, rising demand for dental procedures is fueling the market growth. Rapidly expanding medical tourism sector across the globe will drive the market further.
Cordless water flosser is expected to be the largest as well as fastest-growing product segment over the forecast period. These products are feasibility and portable, which drives their demand in the market. Dental clinic application is the largest segment owing to rising incidence of oral diseases. Moreover, rising cases of diabetes, which increases the risk of periodontal diseases due to uncontrolled or improper glucose levels, will support the market expansion.
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Further key findings from the study suggest:
- In terms of revenue, cordless product segment is projected to ascend at the fastest CAGR of 4.8% from 2019 to 2025
- Dental clinic application led the global water flosser market in 2018 accounting for a revenue share of more than 55%
- North America was the dominant regional market in 2018 and is projected to expand further at a steady CAGR over the forecast years
- The industry is highly competitive in nature. Key companies include Hydro Floss; Water Pik, Inc.; ToiletTree Products, Inc.; Ginsey Home Solutions; and Oral Breeze