The global swimwear market size is expected to reach USD 29.1 billion by 2025, expanding at a CAGR of 6.4%, according to a new report by Grand View Research, Inc. Growing population, rising awareness regarding health consciousness, rapid surge in poolside and beachside vacations, increasing water based activities, and rapid changes in fashion trends are the key factors responsible for industry growth.
Increasing rate of population across the globe and product innovation to fulfill the need of a special type of clothing for various water sports and poolside or beachside vacations are driving the market. Growing fitness concerns among various age groups are fueling the demand for swimming as a best physical exercise. This is, in turn, paving a roadmap for the purchase of swimwear products in large number. In some of the western countries, exposing their body is a common phenomenon, which has effectively increased the sale of beachwear products in the market. Growth of beauty and spa industries and increased demand for specialty swimwear by women are also driving the swimwear and beachwear market to some extent.
Asia Pacific is anticipated to witness substantial growth owing to growing rate of population, rising health awareness among people, and product innovation, especially in developed economies. Additionally, growth in the participation rate of water sports and fitness among developing countries such as China and India at a domestic level is expected to positively influence the regional market growth.
Western countries hold a significant market share due to relative growth in the acceptance of swimwear in western European countries in recent times. Continuous increase in the expenditure on leisure goods, coupled with increasing preference for swimming as a recreational activity, is driving the market in North America. U.S dominated the market in terms of revenue in 2018, accounting for above 80% share in North America. It is estimated that on an average, an American woman alone owns four swimsuits. Most of the designer swimsuits are sold in North America due to their luxury beading, hardware features, and comfort. These are the factors that are expected to spur the market growth in the region.
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Further key findings from the study suggest:
- In terms of revenue, the polyester fabric type is projected to expand at a CAGR of 7.3% over the forecast period
- The women end user segment dominated the global market with an overall revenue share of 66.6% in 2018
- The Swimwear market in France, Italy, Spain, Germany, and U.K. has also expanded to a great extent in the last few years.