The global pregnancy care products market size is expected to reach USD 33.22 million by 2025 at a 5.1% CAGR during the forecast period, according to a new report by Grand View Research, Inc. Increasing awareness regarding use of personal care products during pregnancy and high adoption of organic products are driving the market.
A shift in trend toward adoption of organic maternity personal care products owing to safety concerns over chemical-based products is changing the scenario of the overall market. Furthermore, new as well as existing players are introducing organic or herbal variants to increase their market presence and product positioning. In addition, rising awareness and increasing influence of advertising and social media campaigns are boosting the adoption of pregnancy care products.
Doctors do not recommend the use of certain chemicals such as salicylic acid, retinol, toluene, and beta hydroxy acids during pregnancy as they pose a threat to both mother and baby. This has impeded the growth of chemical-based pregnancy care products.
Stretchmark minimizers is the largest segment of the global pregnancy care products market owing to rising concern of stretchmarks during gestation period. Breast creams and toning/firming lotions are expected to experience lucrative demand over the forecast period owing to increasing awareness and rising focus regrading post pregnancy body. Asia Pacific emerged as the dominant regional market owing to highest number of pregnancies and rising cognizance regarding adoption of pregnancy care products.
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Further key findings from the report suggest:
- Stretchmark minimizers emerged as the largest segment owing to their high demand during pregnancy and rising awareness regarding the product
- Asia Pacific dominated the market in 2017. Higher number of births and rising awareness among expecting mothers have facilitated the dominance of this region
- Latin America is projected to witness rapid growth during the forecast period owing to rapid adoption of organic variants of pregnancy care products and increased product availability owing to telemarketing and other social media platforms
- Some of the key players are Mama Mio US Inc.; Noodle & Boo Novena Maternity; Expanscience Laboratories, Inc.; E.T. Browne Drug Co., Inc.; and Clarins Group.