The global pea flakes market size is expected to reach USD 3.4 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 9.6% over the forecast period. Growing awareness regarding health benefits offered and rise in incorporation of pea flakes as a staple food are expected to remain a key driving factor. Furthermore, increasing application of yellow and green pea flakes as an animal feed and aqua feed is fueling the demand for these products.
North America dominated the market in 2018 with a revenue of USD 629.3 million. This region is expected to witness significant growth due to growing awareness regarding the high nutritional content of the product and rising health issues like obesity and high blood pressure. Furthermore, strong brand goodwill and foothold of one of the major industry players, Garden Valley Foods is generating demand through their well-established distributor networks in U.S.
Asia pacific is anticipated to witness significant growth in the coming years. This growth is attributed to growing health awareness and rapidly increasing population in the countries including China and India. Rising incorporation of pea flakes in soups, salads, and other food products is a key factor expanding the scope of the global market in above-mentioned countries.
Yellow pea flakes led the market and accounted for 53.1% share of the overall revenue in 2018 owing to their high vitamin, mineral, and protein content, coupled with increasing inclination of consumers towards these products. Green pea flakes is the fastest growing segment in the market since it is easy to digest, rich in fiber, and natural source of protein. Growing application of pea flakes in aqua feed is drawing more demand for these products.
The food processing application segment accounted for the largest market share in 2018 due to superior health benefits of the product and high acceptance among the fitness oriented population. Usage of these products in animal feed is increasing in order to fulfill nutritional deficiencies.
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Further key findings from the report suggest:
- The global pea flakes market is projected to generate a revenue of USD 3.4 billion by 2025
- By application, animal feed held a share of 25.3% of the overall revenue for the year, 2018
- Europe is expected to account for 25.9% share of global revenue by 2025
- Key players operating in this market include Garden Valley Foods; Gemef Industries (Sotexpro); PE Levona; JR Farm; BP Milling; Dumoulin S.A.; Green Foods LLP; and Inland Empire Foods Inc.