The global laundry detergent pods market size is expected to reach USD 12.37 billion by 2025, according to a new report by Grand View Research, Inc. It is anticipated to expand at a CAGR of 4.6% during the forecast period. Increasing awareness about the benefits of laundry detergent pods such as excellent fabric protection and longevity along with excellent cleaning is anticipated to fuel the product demand. The composition of product is strong enough to remove stains and dirt but not harsh enough to the fabric.
Biological products generated a revenue of more than USD 3 billion in 2018. Rising concerns over adverse effects associated with synthetic detergents as they contain chemicals including phosphates which are considered non-biodegradable, is expected to promote the scope of application for biological capsules. Over the past few years, increasing emphasis is being given to reducing the greenhouse emissions in manufacturing sector on a global level as a result of implementation of environmental regulations by the regulatory bodies including the U.S. Environment Protection Agency (EPA). The environmental concerns are also expected to force the detergent manufacturers to use biological ingredients for their laundry detergent pods.
In March 2019, Unilever under its brand line Homey launched washing tablet available in recycled and recyclable packaging. The reasonably priced product is eco-friendly and can help reduce the pollution caused by the microfibers present in conventional products. In March 2019, Smol launched Super Concentrated Liquid Capsules. These products are claimed to be 100% vegan and are fragranced with essential oil.
Household application accounted for a leading market share of more than 60% in 2018 and is expected to continue the dominance over the next few years as majority of washing machine companies recommend using laundry detergent pods for the longer life of the machine. Increasing household income in countries including China and India is expected to expand the market size over the next few years.
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Further key findings from the report suggest:
- Non-biological products generated a revenue of more than USD 5 billion in 2018
- Commercial segment is expected to foresee a CAGR of 5.1% from 2019 to 2025
- North America accounted for a share of more than 35% of the laundry detergent pods market in 2018