The global healthy biscuits market size is expected to reach USD 3.0 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.0% over the forecast period. Rising demand for healthy snacks, coupled with high per capita food consumption, especially in developing countries such as India and China, is contributing to the growth of the global market. Rising awareness about health and fitness and growing preference for healthy snack products, especially among the working professionals and millennials, is a key driving factor.
Manufacturers are actively indulging in the production of healthy biscuits in different flavors to enhance the taste. For instance, Parle offers digestive biscuits infused with the flavor of honey and oats, along with an aroma of cinnamon. This scenario has led to a strong competition in the global market due to the presence of a large number of international and local manufacturers. Owing to rising health awareness and growing food safety concerns, consumers are shifting to natural food products. Moreover, improved lifestyle and introduction of advanced purchase methods such as online grocery shopping have been fueling the market growth.
Online distribution is gaining an increasing traction among the consumers of such products. This category is anticipated to expand at a CAGR of 5.2% from 2019 to 2025. The online distribution channel is penetrating the market with e-commerce platforms and growing usage of smartphone in daily life. Companies like bigbasket.com and groffers.com are coming up with door-to-door delivery of products, along with online display of a wide range of products. Moreover, coupon offers provided by the online platforms are influencing the buying behavior of the customers.
Functional and digestive biscuits are expected to expand at the fastest CAGR of 5.5% from 2019 to 2025. The segment growth is primarily attributed to high demand for healthy snack items having a high source of dietary fibers. These biscuits are made of different nutrition rich ingredients such as oats, wheat, and multi grains. India is anticipated to witness significant growth in this category. The digestive biscuits market in India is majorly dominated by Britannia Nutrichoice range. Some of the other prominent players operating in this category include Parle NutiCrunch, McVities, and Tiffany.
Asia Pacific is expected to expand at the fastest CAGR of 5.6% over the forecast period. Spurring demand for convenient and healthy snack products is likely to be a major factor driving the market in the region. The market in India is marked by the presence of major players such as Britannia, Parle, and ITC, wherein Nutrichoice by Britannia occupies about 70% in the premium health biscuit category, followed by Sunfeast’s Farmlite range.
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Further key findings from the report suggest:
- The global healthy biscuits market is expected to expand at a CAGR of 5.0% from 2019 to 2025 and reach USD 3.0 billion by 2025
- Asia Pacific is estimated to be the fastest growing market, expanding at a CAGR of 5.6% over the forecast period
- By distribution channel, supermarkets/hypermarket generated a revenue of USD 1.2 billion in 2018
- Key market players include Mondelēz International, Inc.; Pladis (United Biscuits); Britannia; Parle Products Pvt. Ltd.; ITC Limited (Sunfeast); IFFCO (Tiffany); and UNIBIC Foods India Pvt. Ltd.