The global fashion face mask market size is expected to reach USD 2.38 billion by 2027, expanding at a CAGR of 22.7% over the forecast period, according to a new report by Grand View Research, Inc. Adoption of the product for different purposes ranging from a medically recommended diagnosis kit to a fashionable protective face cover is a major factor driving the market.
The spread of coronavirus worldwide has set the tone for the face mask industry with surge in demand for different products. This has also encouraged many manufacturers, such as Vogmask and Respro, to ramp up their production capacity as well as improvise the supply change strategies to cater to the unprecedented spike in the demand for both medical- and consumer-grade products.
Celebrities, social media influencers, and fashion designers have been instrumental in driving the product demand. For instance, in February 2018, the New York Fashion Week party host and social media influencer Esther Berg flaunted a white colored mask with crafted design. Similarly, in 2014, many designers incorporated trendy pollution-blocking masks with sportswear collection during a China Fashion Week show.
Based on product, anti-pollution mask held the largest share of 66.1% in 2019. Increasing awareness regarding the harmful effects of air pollution among consumers is fueling the segment growth. According to the World Health Organization estimations, close to 4.2 million people die every year from exposure to air pollution globally. Consumers have been opting for stylish and comfortable face masks, which can protect them from pollution and other diseases without compromising on aesthetic appeal.
Asia Pacific emerged the largest regional market, accounting for a share of more than 30.0% in 2019. Increasing concerns over air pollution is one of the main factors driving the product demand in the region. As per the 2019 report released by IQAir, a group that conducts surveys pertaining to air pollution worldwide, close to 80% of the world’s top 20 populated cities are located in China and India. Deteriorating quality of air has been increasing the regional product demand.
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Further key findings from the study suggest:
- Based on product, anti-pollution fashion mask accounted for the largest share of 66.1% in 2019 and is expected to maintain its lead over the forecast period
- Online distribution channel is projected to expand at the fastest CAGR of 22.8% from 2020 to 2027. Wide range of products, special pricing, and great discounts offered by the online retailers are enhancing the segment growth
- North America is anticipated to be the second fastest growing regional fashion face mask market with a CAGR of 22.6% from 2020 to 2027. A large number of companies in the region are focusing on manufacturing air filtration masks, which are engineered for both fashion and function
- Major manufacturers are adopting various strategies for entering into new markets. For instance, in 2016, Vogmask, a U.S.-based company, partnered with fashion designer Manish Arora to offer a new range of trendy masks in the Indian market