The global diaper rash cream market size is expected to reach USD 2.2 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.6% over the forecast period. Increasing focus on health and hygiene of infants is expected to be a key factor boosting the industry growth. Moreover, increasing prevalence of skin related problems in infants and toddlers is expected to promote the industry growth.
Infant products is expected to register the fastest CAGR of 6.7% from 2019 to 2025 owing to increasing consumer awareness regarding baby health and hygiene in the developing countries including India, Indonesia, Vietnam, and China. In order to cater the increasing demand for natural, organic, and chemical free baby care products, manufacturers are launching new range of products in the region.
For instance, in October 2016, Hindustan Unilever entered in the Indian baby care products market by launching various products including diaper rashes cream and lotion, baby wipes, shampoo, and soaps under the brand name ‘Dove’. These innovative product launches will ensure the significant growth of the product over the forecast period.
Europe held the largest share of 31.5% in 2018. Over the past few years, major players of the region have adopted marketing strategies including innovative product launch and mergers and acquisitions in order to cater the increasing demand for natural, organic, and free from harmful irritants and chemicals baby care products.
For instance, in September 2018, Beiersdorf Inc. launched a new innovative multipurpose cream for the sensitive skin of the babies under the brand name ‘Nivea’. The product can be used for bottom care, face, and body cream. Moreover, the product is free from mineral oil and contains natural almond and sunflower seed oil, which provides essential nourishment to the infant skin.
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Further key findings from the study suggest:
- By product, the organic segment is expected to exceed USD 740 million by the end of 2025
- Asia Pacific is projected to register the fastest CAGR of 7.1% from 2019 to 2025
- Europe emerged as the largest regional diaper rash creammarket, accounting for 31.5% share of global revenue in 2018
- Key players include Bayer AG; Johnson & Johnson; Unilever; Beiersdorf Inc.; The Himalaya Drug Company; Artsana USA, Inc.; Tubby Todd Inc.; Sebapharma GmbH & Co. KG; The Honest Company, Inc.; and The Natural Baby Company