The global cold brew coffee market size is expected to reach USD 1.63 billion by 2025 registering a CAGR of 25.1%, according to a new report by Grand View Research, Inc. Popularity of artisanal and premium products along with changing consumer demands has opened up growth opportunities for the global market. Innovations in RTD coffee category due to rising demand for specialty products is also driving the market.
Along with the original pioneers, such as Stumptown, Grady’s, and Chameleon Cold Brew, many foodservice artisans and craft coffee joints launched cold brew versions, such as Peet’s Coffee and Tea, Dunkin’ Donuts, and Starbucks, thereby spurring the growth of the global market.Company owned stores segment held the largest market share of more than 50% in 2018 due to consumer preference for specialty coffees. For instance, RISE Brewing Co. had remarkable success in establishing a market position through their specialty channels and independent stores.
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Further key findings from the study suggest:
- Company owned outlets was the largest distribution channel segment in 2018 and is projected to expand further at a healthy CAGR from 2019 to 2025
- The online channels segment is estimated to witness the fastest CAGR of 26.4% over the forecast period
- North America was the largest regional market in 2018 primarily driven by U.S. due to higher spending power of consumers and their preference for coffee over other beverages
- Asia Pacific is expected to register the highest CAGR of 29.4% from 2019 to 2025 due to high demand for cold brew
- Some of the key companies in the cold brew coffee market include Califia Farms, JAB Holding Company, HighBrewCoffee, Kohana Coffee, Nestlé, La Colombe Torrefaction, Starbucks, RISE Brewing Co., Sleepy Owl, and Heartland Food Products Group