The global coffee beauty products market size is expected to reach USD 835.5 million by 2025, expanding at a CAGR of 5.1% from 2019 to 2025, according to a new report by Grand View Research, Inc. Growing awareness about harmful impacts of synthetic chemicals and prominent inclination towards natural ingredient based beauty solutions has been driving the market. In addition to this, rising awareness about caffeine benefits such as enhanced blood circulation for skin and presence of antioxidant and anti-aging effects is expected to drive the market.
Companies are focusing on manufacturing coffee beauty solutions, thereby catering to consumers who are seeking natural based products. For instance, MCaffeine, India’s first caffeinated personal care brand, offers a wide range of coffee infused products such as face scrubs, body butter, body scrub, and face masks to provide the customers with benefits of coffee ingredients. Mr. Bean Body Care also provides coffee scrub in different flavors such as coconut, coco berry, Manuka honey, peppermint, along with body balms, which help in reducing the appearance of stretch marks, varicose veins, and age spots.
Skin care held the largest share of 34.5% in 2018. People are more concerned about their aging skin, which is driving them to use more of coffee beauty products than others, which, in turn, is expected to contribute to its demand. For instance, Mr Bean Body Care provides coffee mocha mud masks that help in cleansing skin and minimize the pore size, which is grounded with coffee beans, macadamia oil, and kaolin clay.
Hair care is expected to expand at a CAGR of 5.8% over the forecast period. Benefits such as improvement and strengthening of hair texture, enhanced blood circulation in scalp, and prevention from hair loss are some of the factors expected to impact the demand for the segment.
Online mode of distribution is an emerging mode of a channel, expanding at a CAGR of 5.6% over the forecast period. Availability of a wide range of products from premium as well as international brands is also one of the key factors expected to drive the acceptance of online purchase. Moreover, luxury brands such as The Body Shop have their own online channels apart from physical stores to make access easier for the consumers.
Asia Pacific is expected to register a CAGR of 5.8% over the forecast period. Adoption of western culture and inclination towards the trends of European countries for the usage of caffeine in beauty products are driving the market in the region. French brand, Terre De Mars is all set to launch its luxury coffee based face scrub and body scrubs soon for millennials.
Key players in the market include L’Oréal Paris; Avon Product Inc.; Bio care; Mr. Bean Body Care; The Body Shop; Java Skin Care; Estee Lauder Inc.; The Beauty Company; OGX; and MCaffeine. Demand for coffee beauty products that are free from harsh chemicals has been growing over the past few years. Major market players have been significantly contributing into research and development to make more of these products available according to the needs of the consumers.
Various market players are involved in manufacturing a variety of coffee beauty products such as body scrubs, masks, shampoos, perfumes, and lip care. Companies namely Loreal Paris, Java Skin care, and Estee Lauder launch lip glosses, lipsticks, and body and face scrubs made of coffee beauty products.
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Further key findings from the study suggest:
- Skin care dominated the global market with a share of 34.5% in 2018
- Europe dominated the market in 2018. This trend is projected to continue over the next few years owing to growing demand for hair care products
- Asia Pacific is expected to witness high demand over the forecast period due to increasing exposure and demand for coffee beauty products
- coffee beauty products market is highly competitive in nature with the main players including Estee Lauder, Body Bean Care, The Body Shop, and L’Oréal Paris
- Various manufacturers are concentrating on new product launches and capacity expansion to estimate existing and future demand patterns from upcoming product segments.