The global body scrub market size is expected to reach USD 18.9 billion by 2025, according to a new report by Grand View Research, Inc., registering a 5.1% CAGR over the forecast period. Growing awareness regarding skincare and the desire to have younger looking and healthier skin are expected to drive the market. Body scrubs, or exfoliants, have several benefits; they eliminate dead skin cells and dirt, cleanse and rejuvenate the skin, and increase blood circulation. These advantages have upped their usage and demand among consumers.
Another factor driving product uptake is increasing number of working women in developing countries such as China, India, and Brazil. A surge in disposable income has resulted in growing spending on bath and beauty products, including body scrubs. This factor is anticipated to fuel the market over the forecast period. Use of essential oils in scrubs, such as coconut oil or olive oil, helps in maintaining skin moisture and protects the skin from different allergies. This feature also drives product demand.
Asia Pacific dominates the global body scrub market and is expected to reach USD 6.6 billion by 2025. This revenue growth is attributed to high awareness regarding skincare among consumers and rapidly increasing population in countries like China and India. These countries have been attracting more players to invest in R&D so as to meet growing demands and requirements of people with various skin types.
North America is expected to be the fastest growing market, exhibiting a CAGR of 5.6% from 2019 to 2025. This region is expected to witness steady growth in light of higher spending power and rising awareness about healthier and younger-looking skin, especially in U.S. Furthermore, strong brand goodwill and foothold of major industry players, including Soapworks Santa Cruz and Home & Body Co., through their well-established distributor networks in the region is projected to remain a favorable trend.
Plant-based scrubs accounted for 46.8% of the overall market in 2018 owing to the many benefits they provide, resulting in a significant shift in consumer preference. An increasing number of salons and skin treatment centers globally have upped their usage and demand for these product variants to treat different skin problems.
The milk-based segment is also expected to witness rapid growth owing to increasing popularity of these product variants. They offer various benefits such as skin whitening and lightening, anti-aging, and treating sunburns. These products also have anti-inflammatory properties.
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Further key findings from the report suggest:
- The plant-based segment is expected to value USD 9.1 billion by 2025, fueled by growing uptake of these products across salons and skin treatment centers
- The online distribution channel is expected to register the highest CAGR of 6.0% over the forecast period owing to a thriving e-commerce industry and easy availability of a wide range of products
- Europe is expected to account for a share of 21.04% by 2025. Consumers in countries likeFrance, Germany, U.K., and Spain prefer using body scrubs instead of regular soaps to exfoliate and rejuvenate the skin
- Key industry players in this body scrub market include The Body Shop; Shieshdo; 3Lab Inc.; The Face Shop; Tonymoly Co. Ltd.; L’Oreal; The Forest Essentials; Sephora Inc.; and Innisfree Corporation.