The global baby stroller market size is anticipated to reach USD 2.8 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.1% over the forecast period. Increasing technological advancements in baby stroller enabling consumers with easy transportation with babies is fueling the growth of the market. In addition, implementation of safety standards for baby strollers and carriages is increasing the preference for these products owing to greater built-in quality and trust. Therefore, the market witnesses increased spending on baby care products, which is expected to increase the demand for baby stroller over the forecast period.
Rising adoption of nuclear families in western countries as well as developing countries such as India and China has increased the prominence of baby stroller among the parents as a result of huge responsibility of the child on them. In addition, growing culture of working mothers across European countries is inducing consumers to adopt such products for easy traveling with their infants. According to the Office for National Statistics, in 2016, 4.9 million mothers were working and the number has surged by 1.2 million in 1996 in U.K. Growing population in Asian countries, along with rapid urbanization across developing countries such as India, China, and Bangladesh, has induced consumers to spend on child care products such as baby strollers.
Government regulations on safety standard incorporated by the American Society for Testing and Materials (ASTM) in U.S. have added modification to address hazards of head entrapment with multi-positional and adjustable grab bars. Thus, it will help increase consumers’ trust on buying these products for their children. In line with the safety rules, manufacturers are driving the market with the help of innovation and new product developments. For instance, Bentley Motors Limited under its licensed product, Bentley Trike has manufactured tricyle, which is convertible into stroller with wheels, comprising an exact replica of Bentley Continental GT speed.
In terms of product, lightweight strollers dominated the market in 2018. The product enables easy transport of babies for a shorter time period owing to less features and advancement in the product. These are usually preferred for young babies who can sit upright. Manufacturers in the segment develop new products in order to ease the burden of parents for taking their child out. For instance, in May 2019, DIONO, LLC. launched a new product Flexa, which is a super light and compact stroller for city dwellers with greater durability and improved build-in quality.
In terms of distribution channel, online retailers are expected to expand at the highest CAGR of 5.6% from 2019 to 2025. Increasing population of working class has influenced consumers to opt for online channels owing to lack of time and busy schedule. Moreover, wider product assortment available on online channels with great deals on pricing is increasing the popularity of this distribution segment.
Asia Pacific is expected to expand at the highest CAGR of 6.4% from 2019 to 2025. Shifting of the population towards urban areas by the developing countries such as India, China, and Vietnam is driving manufacturers to endorse such products in the market. Thus, increasing working population, rapid urbanization, and growing trend of nuclear family structure are the key factors increasing the demand for baby strollers.
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Further key findings from the report suggest:
- By product, travel system is expected to expand at the fastest CAGR of 7.0% from 2019 to 2025
- By distribution channel, specialist retailers are expected to generate a revenue of USD 1.5 billion by 2025
- Asia Pacific is the fastest growing region, expanding at a CAGR of 6.4% from 2019 to 2025
- Top players operating in the baby stroller market include Artsana USA; Baby Jogger; Dorel Industries Inc.; Evenflo; Graco;Bumbleride; Bugaboo International B.V.; Britax; BREVI MILANO SPA; and Baby Trend Inc.