The global baby carrier market size is expected to reach USD 23.0 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.5% over the forecast period. Growing demand for baby carriers on account of increasing popularity of functional carries that provide user-friendly experience to parents is expected to remain a key market trend. Factors such as durability, comfortability and price affordability are further driving the product demand. Moreover, use of this product is increasing in the urban areas, wherein the number of working class parents and their economic independency are growing.
Usage of baby carrier products is increasing in the developing countries of Asia Pacific including India, China, and Bangladesh. This is on account of inclination towards western standard of living and growing disposable income. Moreover, many new products are launched in Asia Pacific. In 2019, Baby Bjorn launched Baby Carrier One Air 2019 in China. This product uses a soft mesh material that keeps the infant’s hips in the M-position.
In November 2018, new companies such as KeaBabies have launched baby wrap carrier, which is a combination of wrap, sling, and buckle products. Moreover, usage of e-textile for manufacturing these types of baby care products provides the parents and the company with continuous analysis of the infant’s vitals. This helps the parents in understanding the growth of the toddler through their smartphone and helps the company in gaining more information on product development.
New product launches from leading companies are propelling manufacturers to develop new products that will provide even better benefits to the infant as well as the parents. For instance, in January 2019, Moby launched Moby 2 in 1 Carrier + Hip Seat Baby Carrier to provide relief from back pain to the parents after carrying the toddler.
Similarly, in November 2018, Bey Bee launched a variety of baby carrier products such as Bey Bee Ergonomic 3 Way 4 Seasons Hip Seat Baby Carrier, to allow the parents to carry the infants and toddlers in different and convenient position with better comfort. The company is focusing on developing new products in order to capture a larger share in the market.
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Further key findings from the study suggest:
- The sling product segment is projected to ascend at a CAGR of 5.2% from 2019 to 2025. Buckle products dominated the global market with an overall share of 51.0 % in 2018
- The supermarkets/hypermarkets distribution channel dominated the global market with a share of 44.6% in 2018
- North America dominated the global baby carrier market in 2018 and accounted for 37.2% share of the total revenue
- The industry is highly competitive in nature with the key players including Artsana s.P.A.; BabyBjorn AB; Blue Box Company; Lalabu LLC; Goodbaby International Holding Limited; FirstCry; Moby Wrap, Inc.; Baby Tula LLC; and Balboa Baby.