The global athleisure market size is expected to reach USD 517.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 8.1% over the forest period. Increasing adoption of fashionable active wear in corporate houses and work places is expected to be a key driver. In addition, extensive brand campaigns by apparel manufacturers through the inclusion of various media and sports celebrities have changed the perception of active wear as a fashionable wear among millennial and young customers across the globe.
Premium athleisure was the largest product segment with a market share of more than 65.0% in 2018. Major manufacturers including Adidas AG;Lululemon Athletica, Inc.; Nike, Inc.; PUMA SE; and Under Armour, Inc. are collaborating with the celebrities and launching new products in order to gain maximum customers.
For instance, in March 2016, Julianne Hough signed an agreement with MPG Sport USA for promoting athleisure collection. The company collaborated with the actress for influencing the customers with a fitness freak actress. These initiatives are expected to increase the product’s visibility among buyers over the next few years.
Asia Pacific is expected to be the fastest growing region at a CAGR of 8.8% from 2019 to 2025. Over the past few years, the industry participants have adopted marketing strategies including innovative product launches, celebrity endorsements, increasing exclusive stores, and focus on e-commerce in order to cater to the increasing demand for technological advanced products in the developing countries including China and India.
For instance, in April 2018, Adidas AG announced to close their brand stores and focus on the development of e-commerce. The company has already closed around 220 stores across the globe in 2017 and is aiming to increase the revenue generated from e-commerce. These trends are expected to boost the market growth over the forecast period.
Key players include Lululemon Athletica, Inc.; Adidas AG; Nike, Inc.; PUMA SE; Under Armour, Inc.; AJIO Company; H&M; HUMAN PERFORMANCE ENGINEERING; EYSOM, LLC; and Esprit Retail B.V. & Co. KG. Product innovation is expected to remain a critical success factor among the manufacturing firms over the next few years.
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Further key findings from the report suggest:
- Asia Pacific for athleisure market is expected to register the fastest CAGR of 8.8% from 2019 to 2025
- North America was the largest market, with a share of more than 30.0% in 2018
- Premium athleisure was the largest product segment, with a share of more than 65.0% in 2018
- Online is expected to be the fastest growing segment at a CAGR of 8.5% from 2019 to 2025.